Looking to boost your company's Web presence a notch or two? The following series, which cover a range of topics from building a site to crafting a social media plan to making your site mobile-friendly, will help your business get started.
You’ve decided to build a website for your business. It’s a smart move: All companies, big and small, benefit from an Internet presence, but a significant number of small businesses across Canada either lack a website, or they have no strategy for their online properties. In this four-part series, Your Business takes you through the initial planning and setup phase, to launch and maintenance.
1. You need a website. This is where to start. The planning process is the first stage, and it’s also the most important.
2. Domain name crucial when launching a website. You want it to be similar to your business name, but there are a lot of factors to consider before you choose a host.
3. New tools ease pain of website design. There are three basic categories: software for your computer, ‘hosted services,’ and content management systems.
4. What to do before launching your website. After months of hard work, you’re ready to unveil your site to the world. Here are a few things to consider before going live.
Blogging can be a useful way to update customers, keep staff informed and to differentiate yourself from competitors. But is it right for your business? In this four-part series from Your Business, we'll examine the businesses that are doing it right, provide you with a checklist of goals to achieve and outline the tools you'll need to get started.
1. Does your company need a blog? A company blog can be an invaluable way to communicate with customers and employees, but does it make sense for your business?
2. Should you go big with your blog? It depends. But the first thing you should do, is focus on making the content relevant and interesting.
3. Electrify your blog with simple tools and plug-ins. Tips and tricks to effortlessly create a dynamic blog
4. Keep your blog out of the bunker. When setting up a blog for your company, always remember: what happens on the Web, stays on the Web
While 'the cloud' seems to be the latest buzzword in the computing world, it's actually been around for quite a while. In this four-part series, Your Business explores developments in cloud computing and whether it's right for your business.
1. Outsource IT headaches to the cloud. From e-mail systems to digital storage space, cloud computing lets small businesses focus on the tasks that really matter
2. Is cloud computing safer in Canada? Because of the Patriot Act, the American government can go into any data stored in the U.S. and look into it
3. Choosing the right cloud provider. Navigating the vast sea of cloud services can be daunting, especially for the firm just starting out
4. Issues still hold cloud's future back. The dilemma of whether to jump into a still-evolving technology or risk missing the boat has given rise to new ways of thinking about the cloud
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